Printed labels and information are easy to copy and even counterfeit products have been found to carry compliance marks (even though they are not compliant!).

In contrast e-labels are more difficult to copy since they require the information to be included in the operating system of the device. Combined with the use of a QR code on the packaging for the benefit of customs and market surveillance authorities that then links back to the same information included in the device but on a manufacturers website - this exposes counterfeits to multiple ways that the true nature of the device can be identified.

Finally, for genuine manufacturers and suppliers the fact that the information remains within the device means that the information is always readily available to whoever needs access to it at whatever point in the products lifestyle. If there are changes in the market that a device is being sold into then any changes can be readily updated via over-the-air software updates that are routinely or automatically performed.

Therefore e-labelling provides far better traceability of the device both in its initial entry to a market as well as at any time during the products lifetime.